Marketing To Teens: Avoiding Health Or Warning Letters
A secretive e cigarette company which includes captured millions of dollars in profits annually by exploiting a loophole has said it really is temporarily suspending sales in the U.S. till further notice. However, regardless of the news, the business’s website still lists several other countries where the product can be acquired. The company, located in Canada, markets Puff Bar being an electronic cigarette that can be used just like a regular cigarette. The only difference is that whenever you light Puff Bar, it mimics the looks and feel of a genuine cigarette. In fact, some consumers have compared the puffing action of the product compared to that of a cigarette, and smokers around the world have embraced the new product with both of your hands.
The Puff Bar premiered in Canada in January, with plans to enter other countries shortly. In spite of the recent launch, the web site still lists several countries where in fact the product is not available. Among the countries list may be the U.S., where in fact the product is specifically targeted at younger consumers. The U.S. isn’t the only country where the Puff Bar cannot currently be purchased. In line with the website, you can find no plans to release the merchandise in the U.S., although it remains the goal of the business to make the product available in the U.S.
A company representative in Canada told Canadian television station CPolitics that there is “no immediate plan” to sell the Puff Bar in the U.S. She denied reports in the media that the business was considering bringing the merchandise to the American market, and instead referred all inquiries to the European company’s home country. The representative didn’t mention the loophole that allowed the merchandise to be sold in Europe, or the chance that the loophole had been discovered before the product premiered in Canada. The U.S. patent office has ordered the trademark to be granted to both names used to generate the e cigarette, which are Smaxx and Vapro. Because the Puff Bar continues to be illegal in the U.S., it could be problematic for manufacturers to ship their products in to the country.
There are some arguments against allowing flavored e cigarettes in the U.S. Many public health experts fear that flavored the Cigs include a level of nicotine that is too high to be healthy. They also fear that children may be enticed to smoke with flavors that interest their more sensitive psychological needs. One reason that the U.S. patent office has allowed the Puff Bar to be sold in Canada is because of its safety. The product is regulated by Canadian law and is required to meet standard quality controls.
The Puff Bar also appears to be safer than its pre-filled counterparts. It generally does not contain any nicotine and only contains a little bit of propylene glycol, an ingredient that’s commonly used to promote cleanliness and prevent greasy foods from spreading. The propylene glycol in the Puff Bar also serves to help make the product appealing to younger consumers, since it tastes good.
Like all vaporizers, the Puff Bar also allows users to get rid of nicotine without needing real tobacco. The ingredients in puffs make sure that there is no contact between your smoker’s mouth and the product, thus eliminating the chance for nicotine to be absorbed through the skin. Unlike a traditional cigarette, an individual does not have to carry the Puff Bar in place. With the puff bar, the complete surface of these devices is covered with heat-sensitive material, which means that the Puff Bar does not emit smoke.
The U.S. Food and Drug Administration remain examining the Puff Bar to find out whether or not it constitutes a hazard to public health. This loophole in international patent law allows manufactures to advertise their products predicated on names that do not represent any health dangers, such as “The Puff”. The loophole in U.S. patent law allows manufacturers to capitalize on potential names that sound much like well-known brands without creating a public health risk. For example, one company has trademarked the term “Candy” and developed several variations of its product, including candy bar and mixed bag bag of chips. Having less health or trademark significance does not appear to have hindered the business from selling these products to the public.
The lack of health or warning letters on all the Juul Compatible Pods major tobacco products may help contribute to the existing wave of youth smoking that began in the U.S. However, many teens have turned to electronic cigarettes as a wholesome way to enjoy their daily dose of nicotine. As a way to reduce the appeal of the puff bar to teens, manufacturers will need to include more health-related language on their marketing materials.